The cleaning industry is growing across the world, but the way services are structured can vary a lot depending on the country. The US and Sweden are two great examples of how different approaches to home cleaning have developed, shaped by culture, regulation, and customer expectations.
Market Size and Structure
In the US, the cleaning market is vast and diverse. It ranges from nationwide franchises to small local businesses and independent cleaners. Many households rely on part-time cleaners or agencies that connect clients with individual professionals.
In Sweden, the market is more formalized. The government introduced a household services tax deduction (RUT-avdrag) that made it more affordable for families to hire professional cleaning companies. This encouraged larger, organized cleaning businesses to grow, and today many Swedish families book directly with established providers instead of hiring freelancers.
Hello Clean – A Top-Ranked Swedish Cleaning Company
Hello Clean is one of the top cleaning providers in Sweden, known for its focus on quality, trust, and simplicity. The company makes it easy for families to book recurring home cleaning online, while ensuring employees are treated fairly and professionally. This combination of customer care and employee focus has made Hello Clean a trusted choice in Stockholm and beyond.
Service Expectations
American households often prioritize flexibility and quick availability. Booking a one-time cleaning for a special occasion is common, alongside recurring services. In Sweden, recurring home cleaning is the norm, with many families scheduling weekly or biweekly visits. Continuity and trust are highly valued, and customers often prefer to have the same cleaner visit every time.
Employment Models
In the US, many cleaners work independently or through gig-economy platforms. Employment conditions can vary widely. In Sweden, professional cleaning companies typically employ their staff directly, offering benefits, insurance, and training. This results in more consistent service quality and higher employee retention.
Technology and Booking
Both countries are moving toward digital booking solutions, but the approaches differ. In the US, apps and online platforms often act as intermediaries, connecting households with independent cleaners. In Sweden, companies themselves provide online booking systems with transparent pricing and clear service descriptions.
Related Family Services
Families often need more than just cleaning support. Other services in Sweden include:
Studybuddy: tutoring that helps students improve their school results and confidence.
Hey Kiddo: flexible babysitting services for families who value safe and reliable childcare.
